Most SaaS teams default to explainer videos too early. In this post, we break down when they actually help, when they don’t, and how to decide which video moves the needle based on your funnel bottleneck.

AI video generators are everywhere, but are they worth using for your SaaS landing page? This post breaks down when AI-powered video tools can help, when they can hurt, and how to tell the difference if your goal is conversions.

Many SaaS explainers lean on quirky animation instead of clear value. Here's how to refocus your video strategy around outcomes that convert.

Trial users leave after they get what they came for. This post breaks down why that happens and how smart content keeps them engaged after the first win.

Most SaaS teams wait too long to create onboarding content. This post shows how a simple 60-second video can improve activation, reduce churn, and make your product harder to quit—before it’s even finished.

Video can turn your SaaS landing page from static to strategic. Learn why focused video boosts conversions and how to build one that works.

Why do users drop off after signing up? Most onboarding overwhelms them with features they don’t need. Here’s how to fix it with task-focused video content.

Your SaaS blog might be doing the hard work of attracting traffic. Now turn that effort into results by repurposing your best posts into high-converting videos.

Most SaaS trials fail before they start. A short, personalized welcome video builds trust fast and guides new users to their first success.

Retention starts with clarity. These five SaaS video types help reduce churn, guide users, and reinforce long-term value — without relying on feature lists or fluff.

When Canvas launched Smart Search, Atomic Jolt needed to prove their paid plugin was still worth it. One short video did exactly that—helping them retain over 90% of users with a message built around clarity, speed, and real-world pain points.

Most SaaS companies focus heavily on driving free trial signups, but many lose potential customers because users never experience the product’s full value.

Learn how onboarding videos can boost trial conversions by guiding users faster, reducing friction, and showcasing real value within the critical first few minutes of activation.

Before you spend another dollar on video, read this. Most brands miss the mark by focusing on production before purpose. Here’s how to build a video package that converts—and a free tool to get started.

What started as a video shoot to gather study tips became a multi-channel campaign built around how medical students personalize their First Aid books. Here's how a simple insight sparked powerful storytelling for McGraw-Hill Education.

Asking for a testimonial can feel awkward, but it doesn’t have to be. In this post, you’ll learn when to ask, what to say, and how to structure the request so it’s easy for your client to say yes. Includes 3 proven prompts and a free download to guide your next ask.

Testimonial videos are one of the most effective ways for NYC businesses to build trust and increase conversions. In a competitive market, social proof matters—customers want to see real experiences before making a decision. Learn how high-quality case study videos can showcase your brand’s credibility, engage potential clients, and drive more sales. Discover best practices for creating compelling corporate testimonials and how to use them effectively across your website, social media, and sales materials.

Struggling to convert free trial users into paying customers? Many SaaS companies lose potential buyers due to a lack of structured onboarding. Learn how strategic video content—from welcome videos to feature walkthroughs—can increase SaaS trial conversions, improve retention, and boost revenue.

Looking for the best video production company in NYC? Choosing the right team can elevate your brand, increase conversions, and create high-impact videos for marketing, testimonials, and product demos. Learn what to look for, key pricing factors, and how to ensure your video project drives real results.

Looking for the best commercial photographers in NYC for marketing and branding? High-quality photography is essential for building a strong brand presence, whether you need corporate headshots, lifestyle branding, or product photography. Learn what to look for in a photographer, pricing expectations, and how to choose the right expert for your business.

Many businesses unknowingly engage in review gating—a practice where only happy customers are asked to leave reviews while negative feedback is filtered out. However, this violates Google’s policies and can result in fines, search penalties, and even removal from Google Maps and Search.