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The Content Strategy Journal
A working guide to high-impact marketing content
SaaS Explainer Videos: What to Include, What to Cut, and When to Use Them
Most explainer videos try to do too much. This post breaks down what to include, what to cut, and how to build SaaS videos that actually drive conversions.
Screen Capture Videos That Actually Convert: A SaaS Marketer’s Guide
Screen capture videos can work—but most don’t. Learn what to cut, what to show, and how to use simple recordings to boost SaaS conversions.
Why SaaS Demo Videos Need to Be Shorter, Smarter, and Everywhere
Your old 10-minute demo is leaking conversions. Today’s SaaS buyers expect fast, focused video that solves one problem and shows real value in under 90 seconds.
The Hidden Dropoff Point: Why Trial Users Bail After Their First Success (and How to Prevent It)
Trial users leave after they get what they came for. This post breaks down why that happens and how smart content keeps them engaged after the first win.
Why Every SaaS Company Needs an Onboarding Video (Before the Product Is Finished)
Most SaaS teams wait too long to create onboarding content. This post shows how a simple 60-second video can improve activation, reduce churn, and make your product harder to quit—before it’s even finished.
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