How to Turn SaaS Blog Posts into High-Converting Video Content
Your blog might already be doing the hard work. If you're publishing educational or problem-solving content, there's a good chance some posts are already ranking in search or getting solid engagement. But if those posts aren't moving prospects toward conversion, you're leaving impact and revenue on the table.
One of the smartest ways to close that gap? Repurpose blog posts into video content.
Start with What’s Working
Not every post deserves a video. The best starting points are:
Posts that rank well in Google Search Console
Pages that get consistent traffic but don’t convert
Blog content that explains a core workflow, benefit, or use case
These posts have already proven there's demand. They’re attracting your ideal audience. If your goal is to drive activation early in the customer journey, a welcome video can be a simple way to improve trial performance.
Why Video Works Better Than Text (Sometimes)
Video helps your content get consumed faster by busy decision-makers and build trust with your brand. Here’s a deeper look at five video types that support onboarding, retention, and conversions.
You're not replacing your blog. You're reinforcing what already works in a format that's easier to absorb and act on.
What Kind of Videos Can You Make?
You don’t need a full explainer. These formats work well:
1. Concept Recap or “Big Idea” Summary
Highlight the main insight in under 60 seconds. Perfect for social or quick intros.
2. Step-by-Step Walkthrough
Turn instructional content into a screen recording with voiceover. Show what to do, not just describe it.
3. Customer Quote or Use Case Overlay
If the blog includes a real-world example, layer in a testimonial clip or user quote.
4. “What You’ll Learn” Preview
Place a short preview video at the top of longer blog posts to improve time on page and completion rates.
Where to Use These Videos
Once you make them, use them everywhere:
Embed in blog posts
Share on social
Add to email nurture flows
Use in onboarding or training
Equip sales with quick-hit messaging
Want to Identify the Right Blog Posts to Repurpose?
We can help you pinpoint the blog content with the most repurposing potential and build a few smart, modular video assets from there. If you’re starting with onboarding-focused content, this breakdown on how video improves trial conversion might help.
📩 Book a Free Strategy Session and we’ll look at your blog content, pick out high-leverage candidates, and suggest video formats that support your goals.
Frequently Asked Questions About Repurposing Blog Content into Video
Q1: What types of blog content work best for video repurposing?
Posts that answer common questions, explain workflows, or highlight product benefits usually adapt well into short-form or instructional video.
Q2: Will repurposing help with SEO or is it just for social?
Video increases engagement time, supports rich snippets, and gives your post more visibility on search and social. It’s not just for brand awareness—it can boost discoverability too.
