Why Every SaaS Landing Page Needs Video (and What Most Brands Get Wrong)
Why Most SaaS Landing Pages Fall Flat
Most SaaS companies work hard to drive traffic to their landing pages but way too many waste that traffic with weak or forgettable experiences.
You’ve probably seen them:
A big headline.
A block of text.
A lonely "Book a Demo" button.
No wonder users bounce without ever learning what makes your product different.
Why Video Matters on Your Landing Page
Beyond engagement, video is one of the clearest ways to demonstrate thought leadership on your site. It shows you're not just selling a product; you're leading a conversation. As Clever Lucy puts it:
“Video content lets you share valuable insights, industry trends, and best practices, positioning your brand as a trusted authority and go-to resource for valuable information.”
— Clever Lucy, How to Elevate Your B2B Video Marketing Strategy
It also solves a practical problem by turning passive scrolling into active engagement.
When done right, a landing page video:
Shows value fast without forcing visitors to read
Humanizes your product with real voice, visuals, and energy
Boosts time on page, which can improve conversions and SEO
Guides users to the next step with clarity and confidence
It is one of the simplest ways to move visitors from “What is this?” to “I want that.”
What Most SaaS Brands Get Wrong
Too often, SaaS companies drop in a generic explainer video or a full product tour that overwhelms the visitor.
The problem? These videos are usually:
Too long (3 to 5 minutes or more)
Too generic ("We help teams collaborate better…")
Too buried (hidden below the fold where no one sees them)
Visitors don’t need to see everything. They need to feel something that makes them want to learn more.
That is where a focused landing page video comes in, showing one core value or outcome in 45 to 90 seconds, placed right where it drives action.
Want to Build One That Works?
We created a SaaS Landing Page Video Starter Kit to help you:
Write a simple, effective script.
Place your video for maximum engagement.
Record with confidence (even with just your screen and webcam).
👉 Grab the Free Starter Kit Here
It is completely free and designed to help you stop wasting traffic and start converting more of the visitors you already have.
Need help building yours? Book a Free Strategy Session and we will map it out together.
Frequently Asked Questions About SaaS Landing Page Videos
What is a landing page video?
A landing page video is a short, focused video placed on your landing page to quickly explain your product’s value, show real use cases, and guide visitors to take action.
How long should a landing page video be?
The best landing page videos are typically between 45 to 90 seconds. They’re designed to capture attention fast and move visitors toward your call to action without overwhelming them.
What makes a good landing page video for SaaS?
A good SaaS landing page video focuses on a single core benefit or outcome, uses real product visuals or screen capture, and ends with a clear next step like “Book a Demo” or “Start Free Trial.”
