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The Content Strategy Journal
A working guide to high-impact marketing content
Rethinking Explainer Videos: Outcome Over Animation
Many SaaS explainers lean on quirky animation instead of clear value. Here's how to refocus your video strategy around outcomes that convert.
Why Every SaaS Company Needs an Onboarding Video (Before the Product Is Finished)
Most SaaS teams wait too long to create onboarding content. This post shows how a simple 60-second video can improve activation, reduce churn, and make your product harder to quit—before it’s even finished.
Why Every SaaS Landing Page Needs Video (and What Most Brands Get Wrong)
Video can turn your SaaS landing page from static to strategic. Learn why focused video boosts conversions and how to build one that works.
How to Turn SaaS Blog Posts into High-Converting Video Content
Your SaaS blog might be doing the hard work of attracting traffic. Now turn that effort into results by repurposing your best posts into high-converting videos.
Why Every SaaS Free Trial Needs a Personalized Welcome Video
Most SaaS trials fail before they start. A short, personalized welcome video builds trust fast and guides new users to their first success.
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