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The Content Strategy Journal
A working guide to high-impact marketing content
Should I Use a Video Generator for My SaaS Landing Page?
AI video generators are everywhere, but are they worth using for your SaaS landing page? This post breaks down when AI-powered video tools can help, when they can hurt, and how to tell the difference if your goal is conversions.
Why Every SaaS Landing Page Needs Video (and What Most Brands Get Wrong)
Video can turn your SaaS landing page from static to strategic. Learn why focused video boosts conversions and how to build one that works.
How to Turn SaaS Blog Posts into High-Converting Video Content
Your SaaS blog might be doing the hard work of attracting traffic. Now turn that effort into results by repurposing your best posts into high-converting videos.
Why Every SaaS Free Trial Needs a Personalized Welcome Video
Most SaaS trials fail before they start. A short, personalized welcome video builds trust fast and guides new users to their first success.
How Atomic Jolt Used Focused Video Messaging to Outperform Canvas’s Free Tool
When Canvas launched Smart Search, Atomic Jolt needed to prove their paid plugin was still worth it. One short video did exactly that—helping them retain over 90% of users with a message built around clarity, speed, and real-world pain points.
How SaaS Companies Can Use Onboarding Videos to Boost Trial Conversions
Most SaaS companies focus heavily on driving free trial signups, but many lose potential customers because users never experience the product’s full value.
Learn how onboarding videos can boost trial conversions by guiding users faster, reducing friction, and showcasing real value within the critical first few minutes of activation.
How SaaS Explainer Videos Deliver ROI: Case Studies and Insights
Explainer videos are the secret weapon for SaaS companies looking to boost ROI. Learn how brands like Slack and Dropbox leveraged videos to drive conversions, cut acquisition costs, and improve retention, with actionable tips and case studies to inspire your strategy.
How to Highlight SaaS Features with Customer-Focused Benefits
Discover four strategies to highlight SaaS benefits that matter to your customers—real-world outcomes, emotional connections, and customer journey alignment.
How Authentic Videos Drive SaaS Brand Success
Learn how authentic video marketing can build trust, engage audiences, and drive conversions for your SaaS brand with real, relatable content.
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