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The Content Strategy Journal

A working guide to high-impact marketing content

Should I Use a Video Generator for My SaaS Landing Page?

AI video generators are everywhere, but are they worth using for your SaaS landing page? This post breaks down when AI-powered video tools can help, when they can hurt, and how to tell the difference if your goal is conversions.

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How Atomic Jolt Used Focused Video Messaging to Outperform Canvas’s Free Tool

When Canvas launched Smart Search, Atomic Jolt needed to prove their paid plugin was still worth it. One short video did exactly that—helping them retain over 90% of users with a message built around clarity, speed, and real-world pain points.

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How SaaS Companies Can Use Onboarding Videos to Boost Trial Conversions

Most SaaS companies focus heavily on driving free trial signups, but many lose potential customers because users never experience the product’s full value.

Learn how onboarding videos can boost trial conversions by guiding users faster, reducing friction, and showcasing real value within the critical first few minutes of activation.

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