Should I Use a Video Generator for My SaaS Landing Page?
Landing page videos are often the first thing your potential customer watches. So when founders and marketers turn to video generators, it’s usually because they’re short on time, budget, or creative support. The promise is fast and easy content. But that speed can come at the cost of strategy and conversion.
When a Video Generator Might Actually Work
There are moments when a video generator might be the right call:
You already have a validated message
Your use-case is simple and easy to explain
You’re deploying the video in low-stakes places like organic social, not paid ads or product pages
You’re experimenting and just need a first draft to test tone or structure
In those cases, it can help you move quickly without waiting on design, scripting, or production.
Why Templates and Tools Fall Short for SaaS
Most of the time, however, video generators are built for general use. Not SaaS. Not conversion. Not UX clarity.
Here’s where they usually miss the mark:
The visuals feel generic, using stock footage or abstract animations that don’t match your product or brand
The messaging lacks specificity, relying on filler phrases instead of user-focused benefits
There’s no story structure, which makes it hard for the viewer to connect or take the next step
They are time-consuming anyway, because you’re stuck tweaking styles, editing scenes, and trying to force clarity
Worst of all, they often fail at the one job your video has: helping the right person say “yes” to your product.
What High-Converting Videos Actually Need
The best landing page videos are not expensive. They’re specific.
Here’s what works:
A clear goal that aligns with your funnel stage
A story structure that moves from problem to transformation to proof
Clean visuals that match your product’s UI and guide the viewer’s focus
A strong close, whether it’s booking a demo, starting a trial, or just staying on the page longer
You don’t need cinematic production. You need clarity and focus.
What About AI Video Tools?
Tools like Pictory, Synthesia, and Toonly are gaining traction. And they can be useful for repurposing blog content or creating support videos at scale. But most of them were built for general-purpose content. Not product marketing. Not landing pages. Not conversion.
If you’ve experimented with them, I’d love to hear what worked and what didn’t. Drop me a note through the contact page or hit me up on LinkedIn.
Want a Better Alternative?
We’re building 5 free landing page videos this month for SaaS teams.
If you're looking for something clean, strategic, and actually focused on conversion, you can request yours here.
FAQ
Are AI video generators ever worth it?
Yes, if you're prototyping ideas, repurposing content for internal use, or don't need high conversion. But for landing pages or paid campaigns, it's usually better to invest in a focused video.
What’s the biggest problem with video templates?
They look good at a glance, but they’re built for everyone. That means they rarely speak directly to your specific audience or product.
Isn’t any video better than none?
Not always. A generic or confusing video can turn visitors away faster than no video at all. It should help your customer say “yes,” not leave them guessing.
How long should a SaaS landing page video be?
Most effective videos are under 90 seconds. Aim for clarity and focus, not a full product tour.
