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The Content Strategy Journal
A working guide to high-impact marketing content
The Hidden Dropoff Point: Why Trial Users Bail After Their First Success (and How to Prevent It)
Trial users leave after they get what they came for. This post breaks down why that happens and how smart content keeps them engaged after the first win.
Why Every SaaS Company Needs an Onboarding Video (Before the Product Is Finished)
Most SaaS teams wait too long to create onboarding content. This post shows how a simple 60-second video can improve activation, reduce churn, and make your product harder to quit—before it’s even finished.
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