When Canvas launched Smart Search, Atomic Jolt needed to prove their paid plugin was still worth it. One short video did exactly that—helping them retain over 90% of users with a message built around clarity, speed, and real-world pain points.

Before you spend another dollar on video, read this. Most brands miss the mark by focusing on production before purpose. Here’s how to build a video package that converts—and a free tool to get started.

What started as a video shoot to gather study tips became a multi-channel campaign built around how medical students personalize their First Aid books. Here's how a simple insight sparked powerful storytelling for McGraw-Hill Education.