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The Content Strategy Journal
A working guide to high-impact marketing content
Is an Explainer Video Worth It? It Depends on Where You Are Stuck
Most SaaS teams default to explainer videos too early. In this post, we break down when they actually help, when they don’t, and how to decide which video moves the needle based on your funnel bottleneck.
Why Every SaaS Landing Page Needs Video (and What Most Brands Get Wrong)
Video can turn your SaaS landing page from static to strategic. Learn why focused video boosts conversions and how to build one that works.
5 SaaS Video Ideas to Reduce Customer Churn and Improve Retention
Retention starts with clarity. These five SaaS video types help reduce churn, guide users, and reinforce long-term value — without relying on feature lists or fluff.
How to Highlight SaaS Features with Customer-Focused Benefits
Discover four strategies to highlight SaaS benefits that matter to your customers—real-world outcomes, emotional connections, and customer journey alignment.
How Authentic Videos Drive SaaS Brand Success
Learn how authentic video marketing can build trust, engage audiences, and drive conversions for your SaaS brand with real, relatable content.
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