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The Content Strategy Journal
A working guide to high-impact marketing content
SaaS Explainer Videos: What to Include, What to Cut, and When to Use Them
Most explainer videos try to do too much. This post breaks down what to include, what to cut, and how to build SaaS videos that actually drive conversions.
Screen Capture Videos That Actually Convert: A SaaS Marketer’s Guide
Screen capture videos can work—but most don’t. Learn what to cut, what to show, and how to use simple recordings to boost SaaS conversions.
Why SaaS Demo Videos Need to Be Shorter, Smarter, and Everywhere
Your old 10-minute demo is leaking conversions. Today’s SaaS buyers expect fast, focused video that solves one problem and shows real value in under 90 seconds.
Why Every SaaS Landing Page Needs Video (and What Most Brands Get Wrong)
Video can turn your SaaS landing page from static to strategic. Learn why focused video boosts conversions and how to build one that works.
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