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The Content Strategy Journal
A working guide to high-impact marketing content
The Hidden Dropoff Point: Why Trial Users Bail After Their First Success (and How to Prevent It)
Trial users leave after they get what they came for. This post breaks down why that happens and how smart content keeps them engaged after the first win.
Why Most SaaS Onboarding Feels Like Driver’s Ed Gone Wrong
Why do users drop off after signing up? Most onboarding overwhelms them with features they don’t need. Here’s how to fix it with task-focused video content.
How SaaS Companies Can Use Onboarding Videos to Boost Trial Conversions
Most SaaS companies focus heavily on driving free trial signups, but many lose potential customers because users never experience the product’s full value.
Learn how onboarding videos can boost trial conversions by guiding users faster, reducing friction, and showcasing real value within the critical first few minutes of activation.
Start your journey
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