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The Content Strategy Journal
A working guide to high-impact marketing content
The Hidden Dropoff Point: Why Trial Users Bail After Their First Success (and How to Prevent It)
Trial users leave after they get what they came for. This post breaks down why that happens and how smart content keeps them engaged after the first win.
Why Most SaaS Onboarding Feels Like Driver’s Ed Gone Wrong
Why do users drop off after signing up? Most onboarding overwhelms them with features they don’t need. Here’s how to fix it with task-focused video content.
Why Every SaaS Free Trial Needs a Personalized Welcome Video
Most SaaS trials fail before they start. A short, personalized welcome video builds trust fast and guides new users to their first success.
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