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The Content Strategy Journal
A working guide to high-impact marketing content
SaaS Explainer Videos: What to Include, What to Cut, and When to Use Them
Most explainer videos try to do too much. This post breaks down what to include, what to cut, and how to build SaaS videos that actually drive conversions.
Rethinking Explainer Videos: Outcome Over Animation
Many SaaS explainers lean on quirky animation instead of clear value. Here's how to refocus your video strategy around outcomes that convert.
From Free Trial to Paid: How Video Increases SaaS Conversions
Struggling to convert free trial users into paying customers? Many SaaS companies lose potential buyers due to a lack of structured onboarding. Learn how strategic video content—from welcome videos to feature walkthroughs—can increase SaaS trial conversions, improve retention, and boost revenue.
How SaaS Explainer Videos Deliver ROI: Case Studies and Insights
Explainer videos are the secret weapon for SaaS companies looking to boost ROI. Learn how brands like Slack and Dropbox leveraged videos to drive conversions, cut acquisition costs, and improve retention, with actionable tips and case studies to inspire your strategy.
5 SaaS Explainer Videos That Convert (And Why They Work)
Five powerful types of SaaS explainer videos that drive conversions, engage customers, and showcase your product’s value.
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