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The Content Strategy Journal
A working guide to high-impact marketing content
Rethinking Explainer Videos: Outcome Over Animation
Many SaaS explainers lean on quirky animation instead of clear value. Here's how to refocus your video strategy around outcomes that convert.
Why Most Brands Waste Their Video Budget—and How to Fix It
Before you spend another dollar on video, read this. Most brands miss the mark by focusing on production before purpose. Here’s how to build a video package that converts—and a free tool to get started.
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