Driving SaaS Adoption with Targeted Video Strategy
We partnered with Atomic Jolt to develop a tiered video campaign guiding prospective users through discovery, education, and conversion. Each asset was designed to align with key moments in the customer journey—from broad plugin overviews to precise, use-case-driven video ads that addressed friction and reinforced value. This full-funnel approach supported Atomic Jolt through a competitive shift in their platform ecosystem—helping them maintain a 90% opt-in rate despite the introduction of a free alternative.
Use-Case Videos that Protected a 90% Opt-In Rate
To counter user drop-off after a free alternative entered the market, we produced a series of ~20-second videos, each focused on a specific, high-value use case for Atomic Search. These concise videos tackled common friction points and clearly demonstrated what users would lose by switching—reinforcing the practical value of the paid plugin. The campaign was deployed primarily through targeted email sequences, with supporting use across social channels to sustain visibility and conversion momentum.
Specific features / use cases of Find and Replace feature
Specific features / use cases of Atomic Assessments
Specific features / use cases of URL Search
Feature-Focused Videos to Deepen Understanding
In the middle of the journey, we developed videos that unpacked the features of key plugins like Atomic Search and Atomic Journals. These videos mirrored the branded format of the awareness asset but zoomed in on specific use cases—giving prospective users the clarity they need to move from interest to intent. Ideal for email campaigns, feature tours, or internal advocacy within larger institutional buyers.
Branded Plugin Walkthrough for New Users
We built a top-of-funnel walkthrough to introduce Atomic Jolt’s suite of plugins. Using a branded wrapper and polished screen recordings, this long-form video provided a structured, high-level overview of the tools available. Professional voiceover and motion bullet points guided viewers through key capabilities, designed for deployment across landing pages, onboarding emails, and live presentations.