B2B Video Strategy for HT-Vista
HT-Vista came to us with strong onboarding footage and educational assets, but needed a clearer, faster way to introduce their product to new prospects. We repurposed existing content into a front-facing video strategy designed to boost awareness, clarify messaging, and prompt sales conversations.
Messaging-Driven Hero Video for Early Engagement
We built a concise landing page hero video that introduces HT-Vista’s device, explains the problem it solves, and ends with a clear next step. It draws from the team’s existing onboarding materials, but restructured for cold traffic. Positioned to open sales conversations, not just educate existing users.
Vertical Variants and Feature Walkthroughs to Address Skepticism
To extend reach and build trust, we created vertical-first versions for social feeds and a separate clip focused on the technology itself.
These videos zoom in on how the device works and what makes it credible—reducing friction from unfamiliarity and helping skeptical viewers better understand the innovation.