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The Content Strategy Journal
A working guide to high-impact marketing content
Rethinking Explainer Videos: Outcome Over Animation
Many SaaS explainers lean on quirky animation instead of clear value. Here's how to refocus your video strategy around outcomes that convert.
How SaaS Explainer Videos Deliver ROI: Case Studies and Insights
Explainer videos are the secret weapon for SaaS companies looking to boost ROI. Learn how brands like Slack and Dropbox leveraged videos to drive conversions, cut acquisition costs, and improve retention, with actionable tips and case studies to inspire your strategy.
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