A single explainer video won’t carry your funnel. Learn how SaaS teams use hero, onboarding, and retargeting videos to guide prospects from first click to paid plan, step by step.

Most SaaS teams default to explainer videos too early. In this post, we break down when they actually help, when they don’t, and how to decide which video moves the needle based on your funnel bottleneck.

Many SaaS explainers lean on quirky animation instead of clear value. Here's how to refocus your video strategy around outcomes that convert.