Launch Package for Veterinary Education
For this launch project, the goal was to help academic librarians quickly understand how the learning platform fits into the daily learning workflow of veterinary students.
The narrative shows how MedOne Vet supports each stage of the academic process, from early research and source gathering to building the final presentation.
This use-case driven structure helps librarians see how the platform supports real academic work inside their institution.
The Objective: One Use-Case to Demonstrate Immediate Value
University librarians are responsible for evaluating and recommending digital resources for their schools. To support that process, MedOne Vet needed content that could quickly demonstrate how the platform fits into student workflows and academic research.
The goal of this project was to create a video package that functions as an acquisition support system. The hero video introduces the student use case and shows how the platform supports the full learning journey. Supporting clips answer common evaluation questions and give librarians additional material they can use when reviewing the platform internally.
The Video System
The project included a launch package designed for landing pages and product evaluation.
Hero Video
A horizontal landing page video that introduces the student project and demonstrates how MedOne Vet supports the learning process from initial research to final presentation.
Evaluation Clips
A series of short vertical videos designed to support the evaluation process. These clips address common questions, highlight specific features, and provide librarians with focused examples they can review or share with colleagues.
Together, the videos create a structured way for potential customers to explore the platform without requiring a live demo.