Full-Funnel Launch Campaign for Synaptiq Flashcards
We partnered with Synaptiq to support the launch of their spaced-repetition flashcard app—an adaptive study tool powered by licensed textbook content in collaboration with Thieme. Starting with a live activation at the AANS conference, we developed a comprehensive video strategy to build brand awareness, address audience skepticism, and drive engagement across channels.
Branded Screencapture for Awareness Campaigns
Looping screencapture animations showcased the app’s clean interface and mobile experience.
These were deployed as top-of-funnel assets on landing pages and social channels, designed to build initial familiarity and visual trust in under 60 seconds.
Founder-Led Storytelling and Live Expert Review
To engage prospective users deeper in the decision process, we produced a long-form brand story featuring the founder’s vision, product walkthroughs, and an unscripted live reaction from a renowned neurosurgeon using the app.
These mid-funnel evaluation videos were built to handle objections, satisfy curiosity, and lend credibility through subject-matter expertise.
Founder's Vision: The Story Behind Synaptiq Flashcards
Expert Insights: Neurosurgeon’s Review of Synaptiq
Creative Variants for Performance Max+ Optimization
We produced multiple short-form assets tailored to Performance Max and paid social:
Feature-led walkthroughs
Awareness-style edits with branded motion
Quiz-style engagement hooks
This allowed the Synaptiq team to test different creative approaches and refine based on engagement and conversion performance.
Vertical-First Versions for Mobile Feeds
High-impact vertical edits were adapted from our full-length assets for deployment across Instagram Reels, TikTok, and YouTube Shorts.
These quick-hit videos aligned with native formats and viewer expectations while reinforcing the campaign’s broader messaging.