DiagnosUs Video Concepts

DiagnosUs UGC Ad Concepts

Text overlay mockups for pitch deck

Even sunset can't stop the grind
Learn. Earn. Live. 🎡
Ferris Wheel Concept
Two students on phones during a beautiful sunset ride. The contrast of "living their lives" while still studying/earning. Shows the flexibility.
0-2s: Scenic ride, both on phones
2-3s: Text overlay appears
3-5s: Maybe one looks up, smiles, back to phone
Alternative overlays:
"Date night + study time = balance"
"Making memories AND money"
"This ride just paid for itself"
"Med school but make it fun"
DiagnosUs just covered this commute
...and maybe a hot dog 🌭
Subway Commute Concept
Student on subway, earbuds in, genuinely engaged with phone. Subtle smile. The everyday moment made productive AND profitable.
0-2s: Commuting, focused on phone
2-3s: Text overlay
3-5s: Small satisfied smile/nod
Alternative overlays:
"Turning dead time into bread time"
"40 min commute = $25 earned"
"My commute just paid for my commute"
"Train WiFi finally useful for something"
They don't know we're getting paid to study
DiagnosUs hits different
Elevator Concept
Group in elevator trying to keep straight faces. The comedy is in them barely holding back laughter while the text reveals the "secret."
0-2s: Serious faces, awkward silence
2-3s: Text drops
3-5s: Someone breaks, everyone loses it
Alternative overlays:
"The elevator doesn't know we just made $50"
"Study session: Complete ✓ Paid: Also complete ✓"
"When the side hustle IS the study sesh"
"POV: Your whole study group is on DiagnosUs"

Additional Hook Ideas

Skeptic to Believer

Open with skeptical facial expression or comment overlay: "Yeah right, no way this is real"

Cut to: Screen recording of App Store showing 4.8★ rating with glowing reviews scrolling

End card: "Still skeptical? 👀"

Escalator Juxtaposition

Student riding down escalator (going down physically)

Overlay: Split screen or animation showing them climbing UP the DiagnosUs leaderboard

Text: "Going down" → "But moving up 📈"

Iterate on Winners

Test and identify which characters/situations get best hook rates, then:

- Keep that character in multiple scenarios
- Rework the winning situation with new angles
- Build a "series" around what's working

Example: If subway guy performs well, do: subway morning vs night, subway notification reaction, etc.

Before/After Split

Split screen visual:
Left side: "Me studying for free" (tired, basic coffee)
Right side: "Me studying with DiagnosUs" (same person, better coffee, slight smirk)

Subtle humor in the upgrade

Group Reveal

Friend: "How'd you afford that?" (looking at new purchase)

Student casually holds up phone showing DiagnosUs app

Text overlay: "I labeled some X-rays 🤷"

Friend's reaction: impressed/shocked

Screen Record Insert

Cut to actual app interface showing notification: "You've earned $47.50 this week"

Or show the labeling interface in action

Back to student reaction shot