https://www.jeremybales.com/blog daily 0.75 2025-08-13 https://www.jeremybales.com/blog/the-awareness-assumption-and-what-to-do-about-it monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/d2e3c77f-7c23-4415-8e3e-caa9c121cb62/ChatGPT+Image+Jul+24%2C+2025%2C+06_34_10+AM.png Blog - The Awareness Assumption and What to Do About It - Why Your Second Video Matters More Than Your First The first video your prospect sees introduces your product. But the second one determines whether they stay interested. By the time they watch it, they already know who you are. Now they’re deciding whether you’re worth remembering. This is why SaaS teams should focus on sequencing, not just production. Without a follow-up plan, even your best hero video can end up forgotten. https://www.jeremybales.com/blog/saas-video-strategy-why-one-video-wont-convert-your-users monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/980cbad0-fe99-4cb2-ba83-c78b16c55a0d/tourist-paths-directions-shown-on-a-traditional-di-2024-12-06-10-39-16-utc.jpg Blog - SaaS Video Strategy: Why One Video Won’t Convert Your Users https://www.jeremybales.com/blog/saas-explainer-videos-what-to-include-what-to-cut-and-when-to-use-them monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/76c07714-61ae-48aa-bfd6-91a03c1e8853/movie-filmstrip-being-cut-by-scissors.png Blog - SaaS Explainer Videos: What to Include, What to Cut, and When to Use Them - Not Every Explainer Video Converts You’ve seen the animated characters. The floating icons. The chipper voiceovers that say things like “Meet Sarah! She’s tired of spreadsheets!” Explainer videos are everywhere in SaaS, but most of them underperform. Why? Because they try to do too much. Or worse, they say nothing specific at all. A good explainer video does not just tell users what your product is. It shows them how it solves a problem they already care about, and it does it quickly, clearly, and with a strong reason to act. What a Good SaaS Explainer Video Actually Does The job of your explainer video is to: Identify a high-friction problem Show how your product solves it Communicate the outcome Invite the viewer to take a next step That’s it. Anything more is extra. Anything less is unclear. https://www.jeremybales.com/blog/screen-capture-videos-that-actually-convert-a-saas-marketers-guide monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/d0ae5b89-7917-4ff0-bd1c-f17879de4282/boring_screen_capture_video.png Blog - Screen Capture Videos That Actually Convert: A SaaS Marketer’s Guide - Most Screen Recordings Don’t Convert A lot of SaaS teams fall into the same trap: they record a walkthrough of their app, throw it on a landing page, and hope it explains everything. It doesn't. Raw screen recordings often feel flat, confusing, or overly technical. They miss the emotional clarity needed to convert visitors. Worse, they’re usually too long, too slow, and too unpolished to hold attention in the first place. If you're using screen capture video, but conversions are flat, it's not the format that’s broken. It’s the execution. https://www.jeremybales.com/blog/why-saas-demo-videos-need-to-be-shorter-smarter-and-everywhere monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/0f5cf5da-4a69-4b6a-a274-555448c87fe3/Video+Marketing+Isometric+Illustration.png Blog - Why SaaS Demo Videos Need to Be Shorter, Smarter, and Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/is-an-explainer-video-worth-it-it-depends-on-where-you-are-stuck monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/2ce28acf-17e3-49be-90b8-5bdf24f2bf8a/traffic+jam+in+the+city2.jpg Blog - Is an Explainer Video Worth It? It Depends on Where You Are Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/should-i-use-a-video-generator-for-my-saas-landing-page monthly 0.5 2025-06-09 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/21cce285-6b8f-4daa-9a17-cd3061c69697/working+AI+robot_.png Blog - Should I Use a Video Generator for My SaaS Landing Page? - Landing page videos are often the first thing your potential customer watches. So when founders and marketers turn to video generators, it’s usually because they’re short on time, budget, or creative support. The promise is fast and easy content. But that speed can come at the cost of strategy and conversion. When a Video Generator Might Actually Work There are moments when a video generator might be the right call: You already have a validated message Your use-case is simple and easy to explain You’re deploying the video in low-stakes places like organic social, not paid ads or product pages You’re experimenting and just need a first draft to test tone or structure In those cases, it can help you move quickly without waiting on design, scripting, or production. https://www.jeremybales.com/blog/rethinking-explainer-videos-outcome-over-animation monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/ce521c94-984b-4ce7-af2d-e3dbacd93c46/Hand+swiping+app+screen.png Blog - Rethinking Explainer Videos: Outcome Over Animation - What Explainers Should Do Explainers are valuable when they: Simplify complex ideas quickly Hook viewers in under a minute Show clear value and lead naturally to action When done well, they move people down the funnel. https://www.jeremybales.com/blog/the-hidden-dropoff-point-why-trial-users-bail-after-their-first-success-and-how-to-prevent-it monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/0430028d-4396-491f-8b2e-13ec2b39ef8d/risk-security-or-insurance-concept-2024-12-13-18-45-27-utc.jpg Blog - The Hidden Dropoff Point: Why Trial Users Bail After Their First Success (and How to Prevent It) - Most trial users don’t leave because your product is broken. They leave after it works once. That first success — the one your onboarding flow was built to deliver — feels like the end of the journey. They got what they needed. Now what? If there’s no second step, no deeper reason to continue, users check out. Quietly. And they don’t come back. The challenge isn’t just helping them start. It’s helping them keep going. https://www.jeremybales.com/blog/why-every-saas-company-needs-an-onboarding-video-before-the-product-is-finished monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/4ea96190-c837-4ef9-8701-a949c42134bf/4+-+Distance+learning_4.png Blog - Why Every SaaS Company Needs an Onboarding Video (Before the Product Is Finished) - A lot of SaaS teams delay onboarding content until everything is polished. They’re waiting for the UI to be final. The messaging to be refined. The roadmap to stabilize. Meanwhile, users are signing up, then ghosting. The Product Isn’t the Problem. The First 10 Minutes Are. Trial users don’t leave because your platform is broken. They leave because no one told them where to start. A clear onboarding video fixes that. In under a minute, it can show: What they should do first What they’ll get out of it What happens next That’s not a walkthrough. That’s momentum. https://www.jeremybales.com/blog/why-every-saas-landing-page-needs-video-and-what-most-brands-get-wrong monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/b714e0de-8ba3-4185-b816-580d116f3575/landing_page_editor.png Blog - Why Every SaaS Landing Page Needs Video (and What Most Brands Get Wrong) - Why Most SaaS Landing Pages Fall Flat Most SaaS companies work hard to drive traffic to their landing pages but way too many waste that traffic with weak or forgettable experiences. You’ve probably seen them: A big headline. A block of text. A lonely "Book a Demo" button. No wonder users bounce without ever learning what makes your product different. https://www.jeremybales.com/blog/why-most-saas-onboarding-feels-like-drivers-ed-gone-wrong monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/a66995e2-79f0-4a81-a7b8-3ce2f796f929/ChatGPT+Image+May+16%2C+2025%2C+09_29_39+AM.png Blog - Why Most SaaS Onboarding Feels Like Driver’s Ed Gone Wrong - Most Users Quit Before They Even Get Started If trial users disappear before doing anything meaningful, onboarding is probably the problem. Too many SaaS companies overwhelm new users with a firehose of features and tutorials. The result feels more like homework than a path to success. No wonder so many churn before they ever see value. For teams wondering whether onboarding video is even worth investing in, here's how we break down explainer video ROI for SaaS depending on where you're stuck in the funnel. What Driver’s Ed Gets Right That SaaS Onboarding Gets Wrong https://www.jeremybales.com/blog/how-to-turn-saas-blog-posts-into-high-converting-video-content monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/09c4dad0-c2fb-4fdd-8880-d89a02ef43ca/Digital_Content_Isometric_2.png Blog - How to Turn SaaS Blog Posts into High-Converting Video Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/why-every-saas-free-trial-needs-a-personalized-welcome-video monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/2564f8c8-c795-4e8f-b246-ff0bd2da6229/SaaS_Welcome_Video.png Blog - Why Every SaaS Free Trial Needs a Personalized Welcome Video - Free Trials Aren’t Free Trial users are still paying, just with time and attention. And both are limited. If you do not immediately guide them with a clear and helpful experience, they will churn before day two. A short welcome video helps users feel like they are in the right place. It gives them confidence that your product is credible, that real people are behind it, and that they are not on their own. What to Say in a Personalized Welcome Video These videos do not need to be cinematic. You can record with Loom, ScreenPal, or Zoom. Keep it under 45 seconds and focus on one goal: Encourage the user to take a clear, specific next step. Basic structure: Greet them by role (Example: “If you are a sales manager looking to speed up your demo process…”) Reaffirm the promise (“This tool is designed to help you do exactly that.”) Point to the first action (“Start by connecting your CRM. It takes about 60 seconds.”) Invite them to respond (“If you hit a snag, just reply to this email. I will help.”) https://www.jeremybales.com/blog/5-saas-video-ideas-to-reduce-customer-churn-and-improve-retention monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/1904897b-4c9c-467d-bb2e-92f4b50e51ed/retention%403000x.png Blog - 5 SaaS Video Ideas to Reduce Customer Churn and Improve Retention - Customer churn is one of the biggest threats to SaaS growth. You invest in user acquisition, only to watch them leave a few weeks or months later. Retention isn’t just about the product, it’s about whether users understand the value fast enough to stay. Video content is one of the most effective tools to reduce churn. It’s fast, human, and scalable, and when done right, it makes users feel confident, guided, and successful. Here are five types of videos that help SaaS teams keep more of the users they already earned: https://www.jeremybales.com/blog/atomic-jolt-video-retention monthly 0.5 2025-06-12 https://www.jeremybales.com/blog/how-saas-companies-can-use-onboarding-videos-to-boost-trial-conversions monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/854d1666-6dd1-4670-98e0-74c56c5da5c0/20+-+Marketing_3.png Blog - How SaaS Companies Can Use Onboarding Videos to Boost Trial Conversions - Why Onboarding Matters More Than You Think Most SaaS companies invest heavily in getting users to start a free trial, but not enough in helping them succeed once they do. The result? Users sign up, click around, get confused, and leave without ever experiencing the product's real value. https://www.jeremybales.com/blog/why-most-brands-waste-their-video-budgetand-how-to-fix-it monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/26ef5c83-fc22-4d2b-ae11-52cbb05d4ac2/Customer+Journey+Isometric+Illustration+Woman02.png Blog - Why Most Brands Waste Their Video Budget—and How to Fix It - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/title-from-study-tips-to-storytelling-how-a-simple-interview-sparked-a-multi-channel-campaign-for-mcgraw-hill monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/cda81dbc-027f-4888-9f9d-a57c3acd770a/Screenshot+2025-04-03+at+10.59.28+AM.jpg Blog - From Study Tips to Storytelling: How a Simple Interview Sparked a Multi-Channel Campaign for McGraw-Hill - During one of the early interviews, I noticed something curious. Multiple students had heavily altered their First Aid books with sticky notes, highlighters, diagrams, and even chopped the spine off and completely re-ordered. These weren’t just books; they were personalized systems. Each one was a reflection of the student's unique approach to learning medicine. That was the spark. We realized the real story wasn't just about study tips. It was about how students were transforming First Aid into their own strategic tool—a personalized operating system for mastering medical content. That insight became the creative throughline of the First Aid video campaign. https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/7c773ca9-49dc-442d-be3e-f86167240213/Allison_B8.jpg Blog - From Study Tips to Storytelling: How a Simple Interview Sparked a Multi-Channel Campaign for McGraw-Hill - Video series for YouTube and paid social Still photography for the "I Will Be a Doctor" ad campaign Use-case case studies for AccessMedicine Thought leadership clips for marketing automation and email journeys https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/f9b35f5f-309a-460a-b61e-02c13e882e61/Screenshot+2025-04-03+at+10.57.12+AM.jpg Blog - From Study Tips to Storytelling: How a Simple Interview Sparked a Multi-Channel Campaign for McGraw-Hill - Each piece was designed to address a different stage in the customer journey—from discovery and entertainment, to practical decision-making and conversion. What started as a "simple video shoot" turned into a storytelling engine. And it all began with a conversation—listening carefully enough to spot the moment when the ordinary becomes meaningful. Explore the campaign here: My First Aid Project https://www.jeremybales.com/blog/how-to-ask-for-testimonials-without-it-feeling-awkward monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/0f5cf5da-4a69-4b6a-a274-555448c87fe3/Video+Marketing+Isometric+Illustration.png Blog - How to Ask for Testimonials (Without It Feeling Awkward) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/3400a332-d173-44c9-8fb5-326536284cf0/Perfect_Testimonial_hand_mockup_webspeed.png Blog - How to Ask for Testimonials (Without It Feeling Awkward) - Download: The Perfect Testimonial We've put together a free resource that includes: A plug-and-play script for requesting testimonials A list of interview prompts that spark great stories A checklist to help your client prepare Subject prep guidelines https://www.jeremybales.com/blog/testimonial-videos-the-best-way-to-build-trust-with-nyc-customers monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/c16ffb42-97cb-40f1-b47a-2f864c672599/Bales_20160609_6013-Edit.jpg Blog - Testimonial Videos: The Best Way to Build Trust with NYC Customers - Why Testimonial Videos Are Powerful for NYC Businesses New York City is one of the most competitive markets in the world. Whether you're a service provider, tech company, or local business, standing out requires more than just a strong offer—you need trust. That’s where testimonial videos come in. A well-crafted testimonial video puts a real face and voice behind your brand, showing potential customers how others have benefited from your service. In an era where consumers are skeptical of ads and generic marketing messages, testimonial videos provide an authentic, persuasive way to build credibility and drive conversions. https://www.jeremybales.com/blog/from-free-trial-to-paid-how-video-increases-saas-conversions monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/5f51a93f-1c08-4e0e-ba59-c7e12b943627/man-hands-using-credit-card-with-laptop-computer-2024-12-06-18-13-39-utc.jpg Blog - From Free Trial to Paid: How Video Increases SaaS Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/how-to-choose-the-right-video-production-company-in-nyc monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/686bc99c-28d0-46f5-a7f5-dede019aa6e1/young-serious-production-studio-worker-adjusting-v-2023-11-27-05-16-29-utc.jpg Blog - How to Choose the Right Video Production Company in NYC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/best-commercial-photographers-in-nyc-marketing-amp-branding-photography monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/c74b7665-5267-43fb-90fd-71068836ac43/Screenshot+2023-09-21+at+6.13.14+PM.png Blog - Best Commercial Photographers in NYC | Marketing & Branding Photography - Make it stand out Morgan Stanley exec Drew Hawkins photographed in Manhattan | Photo by Jeremy Bales https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/b52addca-0038-4913-8a34-188b7fe76c35/Screenshot+2023-09-22+at+5.43.15+PM.png Blog - Best Commercial Photographers in NYC | Marketing & Branding Photography - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/review-gating-is-illegal-heres-why-it-could-cost-you-more-than-just-your-reputation monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/ece043e9-bb10-445a-bb8c-17a989cafe34/product-or-service-review-ideas-from-customers-2025-01-16-23-53-11-utc.jpg Blog - Review Gating is Illegal – Here’s Why It Could Cost You More Than Just Your Reputation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/how-saas-explainer-videos-deliver-roi-case-studies-and-insights monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/0f5cf5da-4a69-4b6a-a274-555448c87fe3/Video+Marketing+Isometric+Illustration.png Blog - How SaaS Explainer Videos Deliver ROI: Case Studies and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/5-saas-explainer-videos-that-convert-and-why-they-work monthly 0.5 2025-03-03 https://www.jeremybales.com/blog/how-to-highlight-saas-features-with-customer-focused-benefits monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/8c1e76a3-e357-4660-ae30-06e96b8dc5ca/Idea+and+Development.png Blog - How to Highlight SaaS Features with Customer-Focused Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/how-authentic-videos-drive-saas-brand-success monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/a21323f0-30cb-438d-a758-7db2e4fbbb87/Screenshot+2025-01-01+at+11.35.49+AM.png Blog - How Authentic Videos Drive SaaS Brand Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/5-video-strategies-every-saas-brand-needs-to-drive-onboarding-retention-and-conversions monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/650cb557c004a80bf980cda5/5cc91cae-70b1-45c4-aac8-b7b7fdf693ab/Screen+Shot+2024-12-28+at+5.38.15+PM.png Blog - Top 5 SaaS Video Strategies for Onboarding, Retention, and High Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeremybales.com/blog/quick-content-multitool monthly 0.5 2025-05-01 https://www.jeremybales.com/blog/category/NYC+Business monthly 0.5 https://www.jeremybales.com/blog/category/NYC+Business+Resources monthly 0.5 https://www.jeremybales.com/blog/category/Photography+%26+Branding monthly 0.5 https://www.jeremybales.com/blog/category/Video+Strategy+%26+Customer+Engagement monthly 0.5 https://www.jeremybales.com/blog/category/Conversion-Focused+Content monthly 0.5 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